The Bitch Ditch

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A growing number of individuals are finding themselves called to help others and go on to fulfil this call by training to become a practitioner in one of the healing arts.

The range of conventional, traditional, holistic, complementary and alternative therapies is extensive with new thoughts on old themes being introduced almost daily. In some ways, the professional training undertaken to practice the therapy or therapies you have chosen, is the simple bit. Yes, I know there are lots of hours spent studying, lots of time dedicated to practical work, lots of supervision and lots of examinations but believe me, this was relatively easy to complete because there was some passion behind your purpose.

The fun starts when you hang up your sign and open for business. Some enlightened Professional Institutions are now including modules on practice management in their curriculum, which is a good thing. Many still don’t. It doesn’t matter how stunning your therapy skills are, if you have no clients to work with, your practice will not survive. You must learn how to manage cashflow, how to maximise your personal productivity, how to develop your client base and how, in due course, to appoint and manage staff.

Whether you are starting out on this path straight from school or college or whether this is a career change for you, know that practising any healing art is a wonderful offer to your community and your fellow man. I hope that my efforts to make the business side of practising your therapy “easy”, will free your energy to do what you do best.

Remember that the success of any therapeutic intervention depends largely on the attitude of the therapist - the client is greatly affected by your intention, attitude and expectation. Be impeccable, know what you are capable of achieving and always walk the talk. Set high standards for yourself, even when you are off-duty clients have expectations of you. A successful therapeutic practice depends on clients being willing to trust and refer. They will not do this if they see you doing your supermarket shopping or filling up the fuel tank of your car whilst wearing your whites. You know all of this but you will also find, if you haven’t already, how easy it is to forget and lapse into easier habits!

There is nothing quite like working in your own business, calling the shots, making the decisions and knowing that the profit is all yours. There is also another side to being an entrepreneur which is carrying the risk, isolation, being the last to be paid, playing many roles some of which you feel ill-equipped to handle. I wonder, is it still sounding like such a good idea?

8 times out of 10, expertise in your field is not enough to ensure business success. In fact the more diligent you are in your technical work, the more pride you take in doing a good job, the more likely your business is to fail in the first year.
In his book, “The E-Myth Revisited” Michael Gerber refers to people such as you as “The Technician”. You have technical expertise in your chosen field. Every business needs technicians but problems can and often do arise when the technician gets his hand on the tiller and ends up steering the ship.

Successful businesses exchange value to customers for money. Part of this is doing a good job but there are other aspects to supplying value to clients:

The trading experience - is it easy, pleasurable and consistent?

Follow up service - is there any?

Product/Service - is it what your clients want, when they want it and how they want it?

Yes, I know the technical expert within you is arguing with me as you read this. Yes, I know that receiving a wonderful treatment is important to your clients but it is only one ingredient in the recipe which produces a successful Private Practice.

Donnie Harrison is a Coach and Business mentor who specialises in working with clients who are setting up or building a Professional Private Practice, particularly in the healthcare sector - be it traditional, complementary or alternative. Further information from http://donnieharrison.com

As Alan Weiss (guru to the savvy consultant) says:

“It is actually difficult to contact clients too much. It is easy to fail to contact them frequently enough. If there is anyone anywhere who has ever sent you a check for your services and with whom you haven’t communicated in the past 6 months, then you will never reach your growth potential. The secret is simple: Establish an ongoing dialogue with clients. In the worst case, a monologue will do.”

You don’t get business you don’t ask for. You don’t get remembered if you don’t keep in your clients’ minds.

But how can you keep your name on the tip of their tongues?

Here’s 38 ways:

Print:

Letters; brochures; newsletters; article reprints; job aids and checklists; posters and sayings; cartoons; testimonials and examples of completed assignments.

Phone

Calls to ’stay in touch’; a 1800 (or 800 in USA) number and hot-line help to encourage use; information relayed on meetings or events of interest; reminders of long-term follow-up responsibilities and dates; introductions to third parties (that is, customers for your client).

Events

Interviews with the client for industry journals; attendance at industry and professional meetings that the client attends; hosting periodic conferences on topics of interest; acting as an intermediary with other clients for mutual learning.

Internet

Web page updates and additions; ‘password’ website reserved for clients; regular email contact; branding in your email signature file; email with ideas and suggestions; references and/or hyperlinks to relevant sites; a chat room on your website; an extranet

Personal

Visits to the client without any particular agenda; entertaining key clients; sending holiday cards or gifts (as permitted); participating in mutual charity events and fund-raisers; seeking out common community and social events; sending “I’ll be in the area” cards.

Other

Co-authoring articles with the client; sending fax messages and information; advertising in industry publications the client reads; exhibiting at trade shows that key clients will attend; asking the client to help you as a critiquer, advisor, editor, etc.; inviting the client to be on your advisory board; breakfast or lunch meetings you sponsor on relevant topics.

Obviously, not all of these methods will lend themselves to your own business. But I am amazed and ashamed that there are so many more ways I can be keeping in contact with my clients than I currently am.

What might be useful is to compile a Communications Strategy for each of your clients, utilising a checklist of the most appropriate of these methods for each individual client.

---

When you match consumer psychology with effective communication
styles you get a powerful combination. Lee Hopkins can show you
how to communicate better for better business results. At
Hopkins-Business-Communication-Training.com you can find the
secrets to communication success.

www.currencies.co.uk is Great Britain’s top quality independent currency negotiators, Foreign Currency Direct have been round since the year 2000 currencies.co.uk are nowdays extremely proficient in the field and also possess a terrific team who can be found set up and waiting to aid one with practically anything you yourself could require. If you need to transfer foreign currency abroad then Foreign Currency Direct can help, they can aid with one off or regular transfers of money.

www.currencies.co.uk offer one off overseas payment, so for the reason that folk need to shift a lump sum overseas. They will supply customers with a dedicated account manager to manage all of the stages of one’s transaction. Saving up to 0.04 against regular rates offered by high street agents may make the transaction somewhat lower priced as well as stress free. They furthermore offer spot contracts targeted at settlement within 2 working days with direct movement to the bank account one select, or possibly a forward contracts to establish a currency exchange rate for the future, for an examples purpose, when any house completion are scheduled in several months time, by utilising a forward contract people might well know how much great British pounds people may require in a future requirement for a different countries currency.

Foreign Currency Direct also specialise in scheduled overseas payments, if you yourself own a EUR mortgage located in France, Spain & Portugal there timed payment plan is a great approach to trim back the new monthly £ cost. currencies.co.uk offer free payments for transfers & 0 bank costs for transfers in excess of 300 quid. Lastly but not least FCD have knowledge for sending money back to the Great British Isles, for the reason that one’s selling said abroad places with need to send a different countries currency back home to the United Kingdom in £, then the company should support you. One could use the firm’s worldly account managers that will probably share their accomplished knowledge with customers and also aid one make all its’ required arrangements.

We already know about wal mart because of their ads in local papers, on billboards, on the radio and TV. So finding a local Wal Mart is easy, and
so should it also be easy to find your web site. Although you may not need to use radio and TV
advertisements, you should still use offline promotion such as business cards or direct mail. Naturally, you
want other web sites to put your billboard ad onto theirs. So that’s our first lesson on how Wal Mart
can teach us effective affiliate marketing. Now let’s visit a Wal Mart store.

Once we arrive at Wal Mart, we enter a huge parking lot. Your web site must also enable a lot
of visitors. If your site is on a slow server, you may be losing customers. That’s lesson #2.

As soon as we enter Wal Mart, we are welcomed by a Wal Mart greeter. This greeter not only welcomes us to the store, but
also offers help in pointing out where to find what you’re looking for. That’s lesson 3a and 3b. Your site
should welcome visitors and provide navigation to all the products and services you offer. You can do
this by simply including a graphic on your page that says “Welcome, Click Here to find what you’re looking
for” and have that link go to your site map.

Beyond the greeter is a wide path that branches out to different areas of the store with banners overhead that tell you what
you can find in those areas. Your site map should consist of main links, as well as sub-links to
corresponding pages. Now we get to lesson 4, that each page of your site needs to have a
topic, a main header, that defines what each page is about, as well as provide links, pathways
to corresponding pages, because you’ll notice that Wal-Mart arranges their store to group
products that are similar. The hardware section is near the automotive center, housewares are
near food items, lawn and garden items are near the hardware and pet supply areas, etc. But
you can still get from one area to another.

As you browse the shelves, you see more than one type of item. If you’re in the grocery section;
for example, you’ll see many different types of beans. Canned beans, dry beans, even beans
from different companies. That’s lesson #5. You should offer your site visitors more than one
choice. If your site offers auto loans, for example, offer your visitors new auto loans, used auto
loans, even auto refinancing loans. And, you may want to offer them more than one choice for
each type of auto loan. Afterall, visitors came to your site because they are shopping around…
so let them shop and choose from multiple options. Just remember not to stick
cheese products in your automotive section!

Another thing you’ll notice as you browse the shelves, which leads us to lesson #6… although
the shelves are stocked full, it’s still easy to pick out your favorite can of beans. This is because
the shelves are stocked neatly and orderly. The ads you put onto your site should also be neat
and orderly. Mixing in tall banners with short banners and having banners for totally different
products and services can make shopping your site more difficult. For example, if you have a
page about auto loans, you wouldn’t want to put a tall auto loan banner right next to a
short casino banner. Instead, put a tall auto insurance banner next to the tall auto loan banner.

As you roam the store, you frequently encounter employess who can help you find items. This goes
back to lessons 3a and 3b. Each page of your site should have a help link to your site map, or you
should have a site search.

Since Wal Mart makes it easy to find an employee to ask for assistance, that leads us to another lesson:
Does you site offer customer service? Can visitors click on a button to ask you questions before they
make a decision? Or do they simply exit your site?

Lesson #7: How many times have you heard announcements in Wal Mart? They frequently
announce specials over their public address system. We are not suggesting that you force visitors
to endure slow loading sound files. But you can make sound an option. To see how you can use
this marketing option, go to www.geocities.com/pulsarmarketing

We have an example there on how you can offer your visitors the option to hear your audible promotion without forcing them to listen and making your pages load slow.
All you have to do is create a wav sound file, and launch it by using a graphic or text link
such as: “Click Here to listen to our promotion”.

The personal touch of a person’s voice on your site can help increase your conversions. But
don’t force the loading of sound files. Instead, use the method we recommend at
the URL below:
www.geocities.com/pulsarmarketing

Another thing you can do to tell your site visitors about specials or new products and services your
site offers, is to offer them a free subscription to your newsletter. Now that we’ve toured Wal Mart and we’re ready to make our purchase, we know our way to the
checkout counter because Wal Mart makes it easy for us. That’s lesson #8. Your site needs to make
it easy for visitors to purchase. If you do not provide any of your own products or services and strictly
use affiliate programs, you need to make sure your relevant banners and text links are at the top of the page,
clearly and readily visible, to the people visiting that page.

When we arrive at the checkout counter, besides asking us if we want paper or plastic and if we will
be purchasing with cash or credit, the cashier asks if we found everything we needed. That’s lesson
#9. Make sure you offer your site visitors more options when they checkout. And, once again, if you do not
directly sell your own products or services and you strictly use affiliate programs, you can offer your
site visitors two links to click on: One link that opens the offer into a new window so the person may continue
browsing your site after they are done applying or buying from your sponsor, and another link that simply
goes directly to the sponsor in the same window.

Think we’re done learning from Wal Mart? No. After we make our purchase, and even after we go home,
there’s lesson #10… the return policy. If you sell your own products or services, you need to assure
your visitors that you stand behind what you sell, and make your return policy very clear. If you do
not sell your own products and services, does your site have a way for customers to resolve
problems, or to ask pre-sale questions? If not, you may lose customers to sites that do provide online customer service.

10 things Wal Mart can teach about affiliate marketing was presented by Pulsar Marketing. For more
marketing tips, you can listen to the podcasts at http://www.pulsarmarketing.com/newsletter

If you’re marketing your own product on the Internet, you can dramatically increase your sales with an affiliate program.

An Affiliate program will enable you to recruit an unlimited number of individuals to sell your products. The key to obtaining affiliates is to offer a nice commission for each sale. The higher the commissions, the more affiliates you’ll recruit.

There are thousands of affiliate programs on the Internet. In order to be successful you must sell your affiliate program just like your product. In other words, your affiliate letter should be written like a sales letter. You must persuade your visitors to join your affiliate program by packing your affiliate sales letter with benefits. Tell them exactly what your affiliate program will do for them, how much commission they will receive and make the sign-up process simple.

One Tier Verses Two Tier

One tier affiliate programs pay commissions on one level. For each sale an affiliate makes, they will receive a commission. For example, if you offer your affiliates 30% commission and your product sells for $39.99, for every sale your affiliate makes, they will receive a $12 commission.

Two tier affiliate programs pay commissions on two levels. Affiliates will receive a commission for each sale they make and for each sale their recruits make. Two tier affiliate programs usually divide the commissions over the two levels. For example, if you want to give your affiliates a total of 30% commission for each sale, you would offer 20% commission on their first level sales and an extra 10% commission for second level sales. If your affiliate makes a $39.99 sale, they would receive a $8 commission. If one of their recruits makes a sale, they would receive an additional $4 commission.

Increasing Affiliate Sales

Nobody knows more about your product than you do. Provide your affiliates with banners, sample ads, articles or anything that will assist them in making sales.

To further increase sales, create an ebook that is directed towards your target audience and allow it to be freely distributed. This ebook should be packed with valuable information and, at the same time, used as a sales tool for your product. Customize a copy of your ebook for each of your affiliates and allow them to freely distribute it. You can customize the ebooks yourself or purchase an ebook compiler that enables your affiliates to customize your ebook themselves. Not all compilers will allow customizations. I highly recommend Ebook Edit Pro.

To keep your affiliates motivated, set up an opt-in list to enable them to subscribe and receive new promotional methods, sales letters and articles to assist them in making more sales. This will not only increase their sales, but it will also enable you to keep in contact with your affiliates and introduce new products.

Setting Up Your Affiliate Program

When you’re ready to set up your affiliate program, there are basically two options. The first option is to purchase an affiliate software program. Affiliate software will track your affiliate sales and enable your affiliates to view their stats. This option requires that you run your affiliate program and you are responsible for accepting payment and sending out commission checks.

The second option is to use a third party affiliate tracking company to run your affiliate program for you. These companies will track your affiliate sales, enable your affiliates to check their stats and send out commission checks for you.

Affiliate Tracking Software

AssocTRAC- A great affiliate tracking software that features real time tracking of stats. It tracks both visitors and sales for each associate to determine not only the quality of visitors, but also if your sales copy is turning visitors into buyers. It includes an easy sign up process that instantly creates accounts for associates so they can be up and running within five minutes. An autoresponse email message is instantly sent out with linking instructions and other detailed information. This powerful software tracks through the use of cookies and CGI scripts.

Pro-TRACK - A great affiliate tracking software that will enable you to keep track of sales and which affiliate the sale originated. Although the standard version won’t compute any sales data (owners manually keep track of sales), it is an excellent way to track and compensate your affiliate sales. The Pro version will not only track where your sales originate, but also provide you with the statistics you’ll need to track how well your affiliate program is doing.

Affiliate Tracking Companies

ClickBank - This Company will not only enable you to accept credit cards, but they will also run your affiliate program. Over 60,000 affiliates can choose to sell your products for you. ClickBank enables any web seller to automatically pay sales commissions to affiliates. They will bill your customers, pay you, and pay your affiliates a commission. They charge a one-time $49.95 activation fee, and a $1 + 7.5% fee per sale. There are no monthly fees.

Click Trade - Lets you create your own affiliate program to allow others to send paying customers to you. Your business can reach new customers by being featured on thousands of affiliate sites. They have over 120,000 affiliates already interested in participating with your affiliate program.

Take your time and select the best affiliate option for your business. If you’re just starting out, you may want to use one of the third party affiliate companies, as this is the easiest route. You won’t have to worry about anything, as everything is taken care of for you. This will enable you to concentrate on making more sales and developing new products.

Copyright © Shelley Lowery

About the Author:

Shelley Lowery is the author of the acclaimed web design course, “Web Design Mastery” (www.webdesignmastery.com) and “eBook Starter - Give Your eBooks the look and feel of a REAL book” (www.ebookstarter.com)

Visit www.Web-Source.net to sign up for a complimentary subscription to eTips and receive a copy of Shelley’s acclaimed ebook, “Killer Internet Marketing Strategies.”

You have permission to publish this article electronically, in print, in your ebook, or on your web site, free of charge, as long as the author bylines are included.

I’ve been an affiliate for a long time, trying different ways and many different sites to make money. When I first started there were many things I didn’t know and it seemed like I was banging my head against the wall just to make a few dollars… and sometimes just a few cents… but over time I learned a few tips and tricks.

1. One website isn’t enough. When I first became an affiliate, I had one website; a site for women that featured recipes, articles, a shopping section, and more. I put affiliate ads on every page, but the shopping section was exclusively affiliate advertising. I spent more than a year submitting this site EVERYWHERE, constantly. I never made more than 20 dollars a month. To profit from affiliate advertising, you need many websites. Do you think having multiple sites is too much to maintain? Once you get them set up and get the hang of it, you will only spend a few hours a day on them, especially if you use BLOGS instead of the standard html sites, as mentioned below in the next tip.

2. BLOG! There are some advantages to having blogs and using them for your affilate advertising. You don’t have to know html. Blogging has been made so easy that you just click here, copy and paste there, and you’re done. Blogging can be FREE. Many sites such as blogger.com offer you a free blog. Blog articles get picked up VERY quickly at Google and other search engines, especially if you allow people to comment to your posts. If you get a blog, add to it every day, and put your affiliate advertising right into your article. The more blogs you have the better. I have a blog for coupons and savings, one for personal articles, one for news articles, one for just jewelry, one for coupons, one with a punk theme, one for poker, and one for internet chat logs, and I’m always trying to think of new blog ideas. They all link to each other and they all have affiliate advertising on them. In fact, my friends and I are working on building a blog empire!

3. One affiliate company isn’t enough. In the beginning I was only signed up at linkshare.com. Sure, I was an affiliate at 100s of online stores through LinkShare, but I didn’t realize how much I was limiting myself. You need to also sign up at Commission Junction (cj.com) and ShareaSale.com, and maybe one or two more. Many merchants only use one affiliate site. For instance, if you want to be a Macy’s affiliate you’ll need to be a member of Linkshare, but if you want commissions from Liz Clayborne, it’s Commision Junction you’ll need. Don’t limit yourself!

4. Coupons and Sales. Many merchants offer coupon and promotional codes to their affiliates. Look for them and take advantage of them. Advertise the sales, too! People love saving money! Have you ever shopped online and then at the checkout you saw a box for coupon or promo code? Did you then open another browser and go try to find a coupon code for that site? I’ve done that a few times, as many people have. If you have a blog article entitled “Perfume.com coupon code” and then list the code as an affiliate link in the article with “click here to redeem”, someone shopping at perfume.com WILL find it. When they see the box at the checkout for coupon code, many people will go to Google, type in “perfume.com coupon code,” and find your article listed near the top. Like I said earlier, blog articles get into the search engines very quickly. Of course, my coupon blog, percentsavings.com, is filled with nothing but coupon codes and sales from 100s of online stores, and it’s all affilate advertising.

5. Don’t just add a link. Tell a little about the store/company and what they offer. If they were proudly founded in 1930, say so! If your link goes to their apparel section but they also offer bedding and kitchenware and dog collars, say so in your post! When you become an affiliate, you become a salesman. If you want commissions, make the merchant sound great!

6. Submitting isn’t just for search engines. In addition to the search engines, submit your blog to forums sites that list blogs. Every incoming link helps, no matter where it is! For the sites that list blogs (bloggerinity.com, technorati.com, bloglines.com, etc.) you’ll be required to link back to them, but that’s a good thing! You should spend at least an hour a day just finding new places to submit to.

7. Consider Pay-Per-Click. Not to your site, but to the merchant’s site, with your affiliate link as the URL. For instance, I use Google AdWords to advertise single sites I’m affiliated with, or even single products. Because of the Terms of Service I agreed to, I can’t use the word “ZALES” as one of my keywords. But when I was notified by the affiliate company that ZALES was having a sale on children’s jewelry, and I was given an affiliate link that landed on the sale page, I started a Google pay-per-click ad for it. I used the URL they gave me as the landing page so that it would have my affiliate tracking link in it, but I used “Zales.com” as the URL that shows up in the results, so that when it’s clicked on in Google it goes to Zales but I still get a commission if they purchase. My search terms were Children’s Jewelry, and Children’s Jewelry Sale. I set it to 5 cents per click, and my entire Adwords campaign stops each day after I’ve spent $1. I kept this ad running for the duration of the sale. With the small number of clicks the ad got, I only spent about $6, but one purchase of an expensive item of jewelry gave me a commission of $34. Keep in mind, I’m using affiliate advertising, in this case, without ever having the link on any of my websites or blogs.

8. RSS. RSS feeds are becoming more and more popular. I subscribe to several blogs’ RSS feeds, myself. It’s just so much easier to get new articles to all my favorite blogs all in one place (I use Mozilla Thunderbird), and I know people who subscribe to RSS feeds appreciate seeing an RSS button on my site. It’s very easy to implement, too. Just add a link on your blog to “http://yourdomain.com/?feed=rss2″ and then anyone with an aggregator can subscribe to it. If you want to give them the option to subscribe to your blog’s comments as well, the url is “http://yourdomain.com/?feed=comments-rss2.” If you have a blog similar to my coupon site, RSS can really help you by sending your new items directly to a subscriber’s aggregator, without you having to do anything at all!

9. Email signatures. For your email signature, use links to all your sites that have affiliate advertising on them. Family, friends, clients… anyone can be enticed to click on your ads!

10. Don’t give up, and POST POST POST! It can become frustrating but NEVER give up! It takes time! Just keep working at it and you WILL start seeing some commissions eventually. My first blog was online for a few months and being added to daily before I started seeing commissions. Just be sure to post articles to your blogs constantly! Never miss a day!

Melody Ralls
http://percentsavings.com

Affiliate programs have been the backbone of the internet work
from home industry since the beginning of the internet. One of
the most popular affiliate programs online today is ClickBank.

ClickBank is the online distribution center for over 10,000
digital products and services. Products marketplace are promoted
through our network of over 100,000 online marketers
(affiliates). Each vendor selects an affiliate commission
percentage for their products in advance. Affiliates promote the
products, and refer interested customers to the vendor’s web
site.

I have been an affiliate promoting ClickBank’s vendor products
and services for several years now and they have become my
number 1 paying affiliate program today.

With ClickBank every link on your web site can be a source of
revenue. Use the ClickBank Marketplace to find sites that will
be of interest to people who visit your web site. Products are
mostly electronic e-books and or online services which require
no shipping and handling charges. Some of the commission pay
outs are as high as 75% of the cost of the product or service.

Just last week I came across another great affiliate program
that helps you make even more money online with your ClickBank
affiliate program. I’ts called AffiliateSensor. And after you
have signed up to become a ClickBank affiliate, you are going to
want to sign up for Affiliate Sensor as well.

AffiliateSensor creates java script for you which is very
similar to a Google type ad that you can place on your website,
except that it includes ClickBank links fully customizable for
whatever subject your website is about. They also provide you
with a clickbank mall link which includes all 10,000 plus
products and services from the ClickBank affiliate program.

I just recently switched my main web server’s 404 error page
over to my mall link. This if someone on my website makes a typo
error or tries to go to a page that does not exist, they will be
referred to my ClickBank mall instead of getting a page cannot
be found error.

If you have a website that you are promoting heavily and want to
make money with some affiliate programs these two are a must.
You can sign up for both FREE of charge at the following web
page.
Affiliate Programs http://bigmoolla.com/affiliate-programs.html

How many customers could you be losing with confusing forms and
difficult ordering processes? You may not realize it’s
confusing, difficult, or even full of errors until one potential
customer makes a complaint. While one may complain, others won’t
even bother to seek out the answer to the problem and move on to
another website.

Different people like to purchase in different ways. Some like
personal contact and will email you orders or have no problems
filling out a form to be contacted for payment information.
Others do not like to be contacted, and prefer to order in
privacy without being bothered. You need to be sure you offer
both options.

The same goes for contact information. Some customers will
prefer contacting you by email, while others may want to call
you. Make sure you have full contact information available.

Now if you are using a rep website, you may think you do not
have much control over ordering and contact options. Realize you
do, and this is where a personal website can come in. Before you
start, take a look at the options you’re company rep site
offers. Can customer order directly with you getting credit, or
is there an option to contact you? Remember, some customers like
to talk to someone in person before ordering! Give clear
instructions on how to order on your website, or even devote a
full page to ordering. An example of an ordering information
page:http://www.soy-wax-candles.com/ordering.html

To give you a perfect example of how to offer both ordering
options, see Anita’s website - Easy Bake Greetings -
http://www.EasyBakeGreetings.com You’ll notice she has all her
products listed on her website with instructions to order
directly from her rep website OR to contact her to order. Near
the top of the page is a link to her rep website where people
can order directly, but also near the top is her contact
information page. Giving the most options possible is going to
ensure she misses no sales from those getting frustrated or not
wanting to bother with certain options.

To assure your ordering process is not difficult, contact
several close friends and family members to do a check of your
site. If you need to walk them through the ordering process,
then it’s too complicated. Make sure each guest can complete the
process without your help, because like we mentioned, some will
not ask for help but instead move on to your competitor.